Customer Care in Services

Customers are the group of people who provide profit to the business organization by using certain products or services in order to satisfy their needs and wants. In general, customer are the one around whom all kinds of business works. So, it is very important to take care of customer needs and wants for business organization to survive and sustain in the competitive market. And, the act of taking care of customer needs and wants by providing helpful products, servic

es or any kind of assistance before, during or after the purchase of the products or service.

No matters on what business industry are you involved in, customer care/service should be the top priority. In a service industry, Sale involves high level interaction between business organization and its customers. The ability of employee and employee themselves are instrumental in creating and providing service to customers and quality also depends on employees of organization. The quality of service depends on the perception of customer so it is very important to care for the customer in service industry.

Therefore, the service based industry should make sure that each and every member of organization understands the value of customer care. And in order to implement customer care, service-based industry should understand the following things:

Need for Customer Care: The taste and preferences of customer are changing with changing environment. With changing needs of customer and rising of potential competitor, the need for customer care is also increasing. This is the age of information. Customers can easily access any information with the use of mobile and internet about product and its alternatives, competitor and expectation of customers also gets high with information available on the web. In order to sustain in the market, the businesses need to make sure that they are taking proper care of their customers.

Customer Care Programmes: In order to set up a effective customer care programmes, organization should try to learn more and more about customer and establish trust relation with customers. Organization should also demonstrate that they care about their customers (organization can simply send a message to its customer such as Happy New Year, Happy Birthday or in any other special occasion and it doesn’t cost much too). Organization should set clear standards and develop a system or programmes that best suit their customers.  And in customer care, communication is very crucial so the organization should regularly contact customers or even send personalize message to special customers on special occasion and the organization should also provide easy access to organization for customers to provide their feedback.

Benefits of Customer Care:  A business can expect a number of benefits for taking care of customer by providing services or any kinds of assistance that can solve or satisfy a consumer problem. Some of them are as follows:

• ·         Increase in revenue via increase in sales
• ·         Customer Loyalty
• ·         Increase in goodwill and development of positive public image
• ·    Lively workforce and workplace as satisfied customers provides positive vibes to the employees